Social media has achieved a strong position and has powered the world in many ways that we could’ve never imagined before. Branding that’s effective yet subliminal when it’s made available to its targeted market can do wonders in marketing your brand. This advantage is not just limited to companies; it also applies to an individual item, a group or a single person.
Showcasing your Digital Presence
A great way when you’re showcasing your products, services and talent to the world or meeting new people telling them about your specialties. The social networks like Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google all help you to develop a particular space showing your digital presence and some even provide an interpretation of yourself.
When businesses use social media to promote their brand they get a much stronger response compared to just having a website. Small businesses must have a social media presence to grow at a faster pace. As the first notable difference they’d get to see is the large market share.
It’s not just the hype as the staggering figures indicate that social media websites contain the largest number of connections and command top attention from their user-base. Building real-life connections from networking with others has a lot of potential.
Brand Exposure through Social Networks
From a branding perspective you can say what you need to say about your brand and embrace your quirks! As consistent reputable information about brand credibility on current and future profiles, brand marketing is a long road and takes time and effort and when you’ve got a following from over 5 various social networks it becomes important for you to manage and maintain your online position.
For a successful brand marketing strategy through social networks check out the key features of each social media site and see which is the most suitable for your branding strategy follow these guidelines to help you navigate through some of the major social media sites on the web.
1 – Twitter
A micro-blogging service that enables users to send text and image based posts of up to 140 characters. Ability to quickly respond to clients and customers.
2 – Facebook
A large social network where people create profiles, business pages, exchange, messages and report status updates. Great for brand exposure and customer relations.
3 – YouTube
A video sharing website popular for user generated content, video clips and video blogging. One of the best venues to build your brand through video blogs and tutorials.
4 – Google +
A social network operated by Google with profiles, status updates, circles, handouts and sparks. Easy way to interact with clients and customers. Can be integrated with other Google applications.
5 – Tumbler
A micro-blogging and social network that allows users to post text, videos, images and share via re-blogging. Great platform to share content and links with a younger demographic of bloggers.
6 – Digg
A social news website which allows users to submit stories and vote them up or down. Gives brands the opportunity to gain a large amount of exposure
7 – Pinterest
Pinterest is one of today’s best social networks that can be used to market your product or service and as they say every brand has a story to tell and if it’s done via compelling pictures it will help you do a lot more with its strong visual content. To share your story through this medium having engaged and active audience, Pinterest’s visual marketing has great potential as its ultra-hot social media site makes photos center stage with sharing being the main reason for its popularity. While some marketers have been quick to incorporate Pinterest as an important marketing tool which drives targeted engagement, there are still some companies out there who can do more to harness the power of Pinterest by utilizing its visual storytelling!